Role of SEO in Digital Marketing to Generate Traffic

Role of SEO in Digital Marketing to Generate Traffic

Role of SEO in digital marketing is higher than any other tactics of digital marketing. Before starting a website or an online business, people should think about his marketing. Usually, people create a business to sell products or services. So the problem is you have to overcome all your competitors to get an outcome from your online business. Otherwise, traffic will remain unable to find your products. SEO (Search engine optimization) is a tactic to optimize your site. SEO (Search Engine Optimization) plays a vital role in digital marketing. A marketer can’t even think about online marketing without SEO. So it tells no need how much significant actually SEO is. Thus, let’s see how SEO works in digital marketing.

What is Digital Marketing

This world is now internet based. Everything is now online. So nowadays, every business has an online presence. If it could’ve happened only to the developed country then it could’ve been normal. But small countries like Bhutan, Nepal, Bangladesh, Maldives etc. they are also shaping their businesses online. Because everyone now understands very well about the necessity of online business. But the online presence of your business is not the end. You need to perform well in marketing to get your products to sell. The person who does online marketing is called a digital marketer.

Instead of traditional marketing digital marketer performs their marketing online and it is called digital marketing. The purpose of digital marketing is to get traffic from search engines and social media.

Digital marketing has a lot of strategies. Like SEO, SEM, PPC, SMM etc. But SEO is the most profitable strategies in digital marketing.

Role of SEO in Digital Marketing

Let’s talk about two showrooms. The first showroom has no name, no logo, no lighting I mean nothing but some products. People might enter into the first showroom with curiosity to buy A, whereas you are selling product B. This will not be beneficial for your business. But the second showroom has the name, their brand logo, well designed, beautiful products set up, in a simple word, everything. It will attract more customers and will get profit from it.

Now let’s match the story with our two websites. The first website is not optimized. But the second one is well optimized. Now, what will happen if I do not optimize my website? The answer is obvious. You will never rank on SERP (Search Engine Result Page). So in front of millions of website people will not recognize your website. So it is important to optimize your website properly so that search engines and traffic can properly recognize your brand.

Digital marketing is a strategy of a business. It is a complete process to sell or display your products. There are lots of strategies in digital marketing. SEO is one of them. SEO is a process which ensures the improvisation of a website.

SEO is a part of digital marketing where it helps you to optimize your website and makes it user-friendly. It will grow your business. Now I hope you realized that the role of SEO in digital marketing is very essential. But, if you are still confused about SEO, then read this article till the end.

What is SEO

SEO means Search Engine Optimization. It is a process of digital marketing which helps you to optimize your sites. When your website is indexed by the search engines called Google, Yahoo and Bing, they will collect the data from your website. They will crawl your contents, links, sitemaps and other types of metrics of your site. Now, if they find your website fully optimized there is highly a possibility to give you rank on SERP. Let’s make it clear.

In this image, we are noticing that, when we searched for SEO in Google, they showed us 700 million search results. Boom! Isn’t it crazy? I think it is crazy. Because almost 700 million contents have been written about SEO. Now let’s see another image.

In this image, we’re seeing top 3 sites of SERP. But my question is, why are they at the first page of Google out of millions of sites? Because these sites and their contents are fully optimized with some of the Google metrics. That’s why they are at the top of the SERP. If someone search SEO, then there is a possibility to see their contents. Now there are lots of metrics, by using them, Google and Bing make their rankings. So the main basic point of SEO is to optimize your sites with some of the metrics of Google and Bing. It will help your site to rank higher on SERP.

Types of SEO

There are two types of SEO, one is on-page optimization and the other one is off-page optimization.

On-page SEO is the optimization of the content of your website. A few years back, it was easy to rank on Google or Bing. Because SEO experts were used to making fool the search engines. What people did before with their contents? They put their keywords on their contents more and more. Google algorithm thought these contents might be saying about this topic. But the problem was, customers were disturbed by these kinds of contents. Then Google made an update on their algorithm. Now Google gives us some metrics to follow to create our contents. So, if you want to rank your website higher on SERP, then you will have to follow those metrics. Making your content properly with the use of metrics is called On-page optimization.

Nowadays, Google is concentrating on on-page optimization than off-page optimization. But off-page optimization still has the value for Google. Off-page optimization is a process to create your links on other sites. Let’s see a story again.

“Once one of my friends asked me about the best barber shop in my area. I refer that ‘X’ Barber Shop is the best in my area.”

That’s how off-page optimization works. Now suppose you create a link on ‘S’website .com. When Google will see that ‘S’ is saying your content or website is good for this topic, Google will appreciate this reference and give you the desired rank on SERP.

Some on-page optimization and off-page optimization metrics are listed below:-
  1. Keyword in Title
  2. Keyword in the meta description
  3. Density of keyword
  4. Length of the content
  5. Internal Linking
  6. Keyword in URL
  7. Linking from a Homepage
  8. Contextual Links etc.

How does SEO works in Digital Marketing?

The role of SEO in digital marketing is higher than other strategies. But how does SEO works in digital marketing? Let’s get the answer to it.

When someone does off-page optimization for his website or page, he creates or builds some links to other sites. Now, look at the image.

Now in this image, you are seeing that there is a content based on SEO. Look at the red line. It is a link of another site. When a person clicks this link, he will drive to another site. Now, what will happen? The site is linked with this content will get traffic from this site. That’s how someone can drive more and more traffic by creating links with their relevant site. Off-page optimization will help you in marketing by driving a lot of traffics from several websites to your site.

As I told you a story earlier about reference, let’s link this story with our on-page optimization. You have content about “Best SEO techniques” in your site. When someone reads your content and it helps him in his SEO journey. Now, a friend asks him, what are the best SEO techniques? He will refer your content and you will get another traffic. But if your content is not useful, then he will not get the benefit of it and he will never refer your site to others. So, it is important for digital marketing to optimize his on-page properly. Otherwise, there is no chance to rank higher on SERP no chance to get benefits from marketing. So you can understand the role of SEO in digital marketing. Because digital marketing is quite impossible without SEO. A digital marketer knows the value of the role of SEO in digital marketing.


Digital marketing is a broad strategy for marketing. There are lots of ways to do it. You can use social media, search engines and several websites for doing digital marketing online. Giving ads to TV channels, on phones, on offline software is another way of digital marketing. But they are offline. As every business owners are making their presence online, they are using digital marketing strategies to get the outcome from their websites. SEO is one of the strategies of digital marketing. No one can describe the role of SEO in digital marketing in a page. But SEO helps a website to get traffic from several sources. It is the most genuine, profitable and natural way of digital marketing. If you have a website and if you can optimize it properly then you don’t have to worry about rankings on SERP. Use SEO for your business and earn money.